Hi! I'm Peter 👋

I specialize in interactive storytelling, allowing users immersive experiences through intuitive design.

My work

About me

CREATIVE DIRECTION

Helping grow a skincare brand startup through design

Led creative efforts for Pavise's DTC and B2B channels that drove conversion.

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Visit Pavise

PRODUCT DESIGN

Building a worry-free dining reservation platform

Developed DineSmart's user-centric experience from concept to prototype.

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BRAND IDENTITY

Shaping a sustainable digital solutions brand

Led the identity formation of a Toronto-based digital solutions startup with a focus in sustainability.

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UX DESIGN

Creating seamless digital experiences to boost kids' camp registrations

Designed Vinewood Camp's user flow, shaped personas and organized the sitemap.

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Some of the companies I've worked with 👨🏼‍💻

Collaborated with top brands to craft innovative UX and creative designs, driving seamless user journeys and impactful digital experiences.

Ways of working 💡

Skills I use to create designs not only tell a story, but also drive conversions.

Skills that I use to create world-class products

User-Centered Design

I conduct user research, create personas, and perform usability testing to ensure designs meet user expectations.

Creative Problem Solving

I brainstorm and iterate rapidly, transforming abstract concepts into concrete, effective design solutions while balancing aesthetics and functionality.

To make outstanding UX work, it still needs polished visual design in which I excel as well.

Creative Problem Solving

I brainstorm and iterate rapidly, transforming abstract concepts into concrete, effective design solutions while balancing aesthetics and functionality.

Collaboration and Teamwork

I create interactive surveys, hold user interviews, and follow user data to find out what works and what not.

Collaboration and Teamwork

I create interactive surveys, hold user interviews, and follow user data to find out what works and what not.

Leadership and Project Management

I build prototypes to quickly gather more feedback about products.

Leadership and Project Management

I build prototypes to quickly gather more feedback about products.

Proactive Communication

You present concepts and ideas clearly to clients or stakeholders, using storytelling and visual aids (like mockups and prototypes) to convey complex ideas in an understandable way.

I conduct workshops to come up with new ideas and to promote cross-functional ideation.

Proactive Communication

You present concepts and ideas clearly to clients or stakeholders, using storytelling and visual aids (like mockups and prototypes) to convey complex ideas in an understandable way.

Iterative Design and Prototyping

I create wireframes, interactive prototypes, and mockups to validate ideas quickly, and use feedback loops to enhance designs before full implementation.

Iterative Design and Prototyping

I create wireframes, interactive prototypes, and mockups to validate ideas quickly, and use feedback loops to enhance designs before full implementation.

Hi, I'm Peter! 👋

Interaction Designer based in Toronto, Canada.

I have 10+ years of experience in designing creatives that strengthened a brand's presence. 7+ years experience in video editing and have done freelancing in film production for international TV commercials and reality shows.

I'm passionate about filmmaking and creating projects that tell a story, and evoke emotional connections.

BIG, big collaborator and innovator. I value continuous learning and aim to bring diverse and inclusive experiences.

Reach out to me on email and let's get that project started!

Send me an email

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